Townshippers’ taking steps to keep seniors safe

June has come and gone with blink of the eye but it was marked by many milestones. One of better highlights  took place earlier this month, when Townshippers’ Association had the pleasure of lending its support to the launch of the first Purple Ribbon Campaign in the region, in honour of World Elder Abuse Awareness Day (June 15).

Spearheaded by the Council Against Elder Abuse in the Estrie Region (Table de concertation contre les mauvais traitements faits envers les personnes aînées de l’Estrie) the awareness raising initiative aimed at  breaking the silence about the  many forms of neglect, violence and exploitation that far too many seniors fall victim to. The Quebec Network against Elder Abuse has estimated that close to 150,000 seniors in Quebec have experienced some type of abuse, but 80% of incidents, from financial to physical abuse, go unreported or detected.

Donning a Purple Ribbon, Townshippers’ Director General Rachel Hunting, reaffirmed the Association’s continued commitment to working with local and regional organization, institutions and individuals, to improve the quality of life for elders across the Eastern Townships.

Thanks to the involvement of project coordinator Eric Manolson, Townshippers’ was  also proud to join regional partners in 2010 for the launch of the first one-stop Elder Abuse Awareness website, which features an arsenal of information, resources and tools to detect and respond to the abuse of seniors.

Last autumn, Townshippers’ joined more than 225 stakeholders in the region to study and document this troubling issue. The findings from their study lead to the creation of a regional action plan with a goal to create a society free of elder abuse through a variety of methods including information, tools, and support. Other initiatives resulting from the study include a reference guide for taking action on elder abuse, which is currently in development, and a catalogue of elder abuse resources in the region, which can be found on the bilingual website

With the Purple Ribbon Campaign, the website, and Quebec’s toll free Elder Abuse Help Line 1-888-489-ABUS (2287),  seniors are becoming increasingly aware that they have the support of the community and that resources exist to help them.

Did you know?

In addition to our two physical offices in Sherbrooke and Knowlton, regular columns in The Record and Brome County News and, the weekly About Townshippers segment on radio CIDI 99.1 FM, Townshippers’ has a toolbox overflowing with great virtual gear designed to keep our members in the know.

Not only are we Twitter-ing away under Townshippers, our Townshippers’ Association Facebook page is keeping our members and subscribers in the loop. Are you one of the 111 people who have recently Liked our Facebook page? If so, thanks! We really value your support.

At least once a month, our free Townshippers’ newsletter is emailed to more than 800 subscribers. Along with keeping you up to date on our latest news and exciting projects, this dynamic bulletin is packed full of programs offered by our cultural partners, upcoming events, interesting prospects and much more.

For the artistically inclined, we also have a free Arts Watch newsletter, which notifies subscribed artists of funding and training opportunities in the arts.

Visit the News and Media section of our website,, to find out the many ways you can learn about what we’re doing and follow the links to subscribe to one of our newsletters.

For more information on Townshippers’ Association and our activities, keep reading our weekly Keeping in Touch column in The Record and connect with us on Twitter @Townshippers, Facebook and our website at  You can also contact our office in Sherbrooke (100 – 257 Queen St. Sherbrooke, QC, J1M 1K7, 819-566-5717 or toll free: 1-866-566-5717, e-mail: [email protected]),   or Knowlton (3-584 Knowlton Rd. Lac-Brome, QC, J0E 1V0, 450-242-4421 or toll free: 1-877-242-4421, e- mail: [email protected]).


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Photo:  Townshippers’ Association