This guide was created by Townshippers’ Association, with the support of the Community Health and Social Services Network, funded by Health Canada through the Roadmap for Canada’s Official Languages 2013-2018: Education, Immigration, Communities.
The purpose of this guide is to assist organizations that provide health and wellness programming to seniors in the historical Eastern Townships in developing sustainable fundraising plans and diversifying their funding sources.
By creating a fundraising plan, your organization will shift from being reactive to proactive. Instead of scrambling to find funding, you’ll be able to look forward, anticipate your needs, and work towards meeting them in the short and long term. Your fundraising plan will guide your efforts and act as a roadmap; it will help ensure you stay on the right track and remain focused on your goals. It will also help ensure the sustainability of your organization and its activities. By taking a more systematic approach to fundraising, you’ll be able to raise more money, focus your efforts, measure your progress and identify opportunities, and involve more key players in the process―ultimately strengthening your organization.
This guide is intended to empower organizations in their fundraising efforts. There are many different resources available and ways to organize your fundraising initiatives. You are encouraged to explore the options and determine what works for your organization.
Special thanks to the Uni-Aide Foundation for generously sharing guidance and past fundraising plans with the creators of this guide.